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Marketing That’s HOT!
Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted about it.
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Congressional Concerns Confront Google-Yahoo Deal
By David A. Utter
Antitrust concerns aside, or at least within the purview of another committee, both houses of Congress face the need to consider regulation of online advertising.
Both Yahoo and Google feel their agreement to deliver Google advertising alongside Yahoo search results violates no antitrust regulations. The Justice Deparment is considering the merits of that argument.
Other potential issues may arise with other committees looking into the online ad industry. AdAge said Congress has privacy and targeting concerns weighing on the thoughts of many on Capitol Hill.
Online advertisers live with the fear of greater federal scrutiny, or worse, regulation. Like the banking industry, Google and others prefer self-regulation, thank you very much.
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