At SES San Jose, two themes emerged from a panel of experts discussing how small and medium-sized businesses can make the most of their viral marketing campaigns: understanding one's audience and good old fashioned perseverance.
(Coverage of the SES San Jose conference will continue through its end. Keep an eye on WebProNews for more notes and video from the event this week.)
It's important to know, once you've crafted your message or content, where to put it. Digg.com, for example, likely isn't interested in content related to ageing women, unless the predominantly young, male, and pasty are currently concerned about their mothers.
"I put my information where people are looking for it," said Fionn Downhill, CEO & president of Elixir International. And once you've decided where people are looking for it, you should "make it really, really easy for people to spread your information."
Then, as a marketer, you have to do something you really don't want to do: take your hands off of it and let it go like a child sans training wheels.
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