What Will Google SERP Changes Mean for Reputation Management?
By Chris Crum

Some say ranking is dead. Google's going though changes that may turn SEO on its ear. Google's Matt Cutts talked about some of these changes with WebProNews not too long ago. "I'm not sure I would say ranking is dead but it's not as important as it used to be," he said.

Search Engine Results Pages (SERPs) are going to get a lot more personalized moving into the future. It's already started, but will continue to become increasingly noticeable. This raises some questions not only about SEO and ranking, but how one manages their online reputation. The fact that different people will be seeing different results in a search for your name or your company's name is going to throw a few forks in the spokes of the online reputation management process.

SearchWiki

Google recently launched SearchWiki, a way for Google users to rearrange their own search results and vote specific results up or down, leave comments, etc. This is one element of personalized search that has some industry professionals a little worried.

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