Social bookmarking site Mixx is often compared and contrasted with the more popular Digg. While Mixx does not get the traffic that Digg does, it is often cited as a good alternative to the site.
Mixx has recently launched an interesting advertising tool called the Sifter in which advertisers can submit ads and have "elite" members of the Mixx community decide just how effective those ads are. Mixx CEO Chris McGill and another Mixx spokesperson discussed the Sifter with WebProNews.
How it Works
Mixxers rank the overall content on a scale of one to five, and provide qualitative, private feedback about their likes and dislikes. Marketers then receive raw data and a report detailing the gender breakdown of the people who voted, age distribution and a snapshot of their top interests. The highest-rated creative piece is then selected to appear in various high profile positions across Mixx, and the marketers use the data from the test to determine broader implementation of the creative content.
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