The fall TV schedules have been unveiled, and some rather good shows met their end as costs were weighed against ratings. Behind the scenes, Google TV Ads is continuing to pull in the dough, however, as new deals have apparently been sealed between it and several large companies.
Previous Google TV Ads agreements involved networks - CNBC, MSNBC, SciFi, etc. Now, advertising agencies including Deutsch and Saatchi & Saatchi, along with real estate giant Coldwell Banker, are getting involved. This is a good sign for the project.
Peter Gardiner, Deutsch's chief marketing officer, even hinted at a fairly large financial commitment when talking to Daisy Whitney. "Deutsch is spending more than seven figures with Google TV Ads for the year ahead," she reported.
Google TV Ads has long been in a precarious position; the radio and newspaper advertising programs with which it shared a blog both got terminated some time ago.
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