Google wants to make sure you don't forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one. Are you already using Bing regularly? Do you prefer it to Google?
Live Search never quite caught on like the company had hoped, but this time Microsoft has come out swinging. You've probably seen some of the ads (like the one below). They don't come right out and bash Google by name, but everybody knows what they're talking about.
Google hasn't had that branding problem that Microsoft has historically struggled with since it entered the search game. But there might even be more people aware of Bing now than were ever aware of Live Search. Why not? Bing is on their TVs. Watch your video online? It's there too. Bing is in the house. The problem for Bing is that Google never left the house, and Google is now reminding everybody that they are in full effect.
The search engine has added a new link to its home page that simply says, "Discovering the web."
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