Microsoft has officially launched the UK version of its search engine Bing, taking it out of beta where it has been since late May.
During the past several months of beta testing, the Bing team has been working on making its search features more relevant for UK users.
"Bing is ready for the UK consumer, with our revolutionary way of searching the Internet proving very popular," said Ashley Highfield, vice president of Microsoft UK's Consumer and Online Business.
"Features such as Categorized Search, Twitter and Visual Search are providing a different and intuitive experience, and are enabling us all to make informed decisions and discover more of the web - faster."
"We will continue to innovate and introduce new features on an ongoing basis by listening and responding to what UK search users find relevant," said Highfield.
"Removing our beta tag is merely the first step to signal Bing is here and already has features that are superior to those provided by other search engines."
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