Remember when Bing launched its recipe results? Now Google has launched a similar feature with recipe rich snippets. "For example, if you were searching for an easy to make thai mango salad, you can now see user ratings, preparation time, and a picture of the dish directly in search result snippets," explains Google. It may not be incredibly far-fetched to suggest that maybe Bing's offering nudged such a feature into development, whether or not Google would admit this.
This story isn't about recipes though. It's about the major search engines' quest for gaining or keeping you as a user. It feels like Bing has been around quite a while know, but in reality, it hasn't even been out for a year. Right out of the box, Bing seemed to make Google want to improve. Google is even in the process of testing redesigned search results pages that borrow some design characteristics from Bing.
Both Google and Bing still have their relevancy issues. We recently looked at an example of a query for "matt cutts" on Google (though we compared them to Yahoo rather than Bing, as Yahoo mentioned the same query in a blog post). Frankly, Google's results left a bit to be desired. It wasn't that that they were bad exactly, but personalized results pushed the more relevant results further down the page...
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